For Wolford, I developed a strategic concept as part of a hypothetical research project in which we acted as advisors to the brand. Together with my team, I created “Wolford Touch,” an app concept focused on care, resale, and transparency, featuring product care tutorials, a resale function, and Digital Product Passports. I contributed to shaping the concept, writing the strategic rationale, and visualising the app screens to show how a digital touchpoint can extend product life and strengthen customer relationships.
We also developed a supporting communication strategy, including a hosiery care product launch, social media content ideas, and influencer collaborations aligned with the brand’s values. This project strengthened my ability to connect research and brand positioning with clear visual outputs and to design cohesive, responsible brand ecosystems across digital platforms and communities.
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