I contributed to the design of a fashion collection inspired by Dyson’s innovative brand identity, developing an outerwear line made from sustainable, innovative fabrics suitable for a range of occasions. My responsibilities included conducting in-depth consumer research to define the target audience, selecting a colour palette aligned with the brand’s values, and exploring suitable supply chain solutions. I also contributed to designing the final collection and to pricing calculations to ensure the collection was both marketable and financially viable. This project strengthened my ability to combine creative direction with strategic thinking and commercial awareness.
