As part of my studies, I contributed to the design and development of a fashion collection inspired by Dyson’s innovative brand identity, creating an outerwear line using sustainable and innovative fabrics suitable for a variety of occasions. My responsibilities included conducting in-depth consumer research to define the target audience, developing a colour palette that reflected the brand’s values, and exploring appropriate supply chain solutions. I also contributed to the design of the final collection and carried out pricing calculations to ensure the collection was both commercially appealing and financially viable. This project strengthened my ability to combine creative direction with strategic thinking and commercial awareness.
