Marketing & Graphic Design for VillaSud

For travel agency VillaSud, I was responsible for designing advertising campaigns using Adobe Illustrator. This included the design and development of the brand identity, such as visual style, typography, photo editing, and video content. For a period of time, I additionally managed the brand’s social media channels.

In close collaboration with the marketing strategy team, I contributed to decisions regarding Meta campaigns and gained insight into what performs effectively on social media. Through these combined efforts, we increased the company’s following from 500 to 9,500, with monthly engagement ranging between 50,000 and 100,000.

Digital Marketing Design for VillaSud Examples

Instagram & Facebook Content

For VillaSud’s social media content, I developed a range of recurring post concepts such as “Villatour,” “Top 10 Villas,” “New at VillaSud,” and “Insider Tips” about specific destinations. Each post was accompanied by captions tailored to the concept and target audience. Examples include:

"The perfect family villa! The blue shutters and the greenery of the garden always make us very happy. Of course, the phenomenal view is also certainly not to be missed. Les Pins is located a short distance from the center of Sainte Maxime, so you can easily reach the beach and the harbor. The furnishings are simple, but comfortable and everything has been thought of. Enjoy the large private swimming pool and turn on the BBQ in the evening!"

"Watching the sun set between the hills on your right and a gorgeous view of the Mediterranean Sea in front of you while swimming in your swimming pool? We can't imagine a more perfect picture! Villa Clavéous offers beautiful views from (almost) every room. In combination with the spacious modern interior and the big lawn, this is a wonderful place to relax. This lovely villa is still available for a few weeks next summer, so check out the calendar on our website!"

"This villa in three words: peace, space and comfort. Once you arrive at the impressive entrance, this immediately becomes clear. The spacious, well-kept garden with a (covered) terrace and swimming pool offers plenty of opportunity to relax. And all this with a view of the Gulf of Saint Tropez. But also inside it is immediately visible that a lot of effort has been put into the interior. The living room is spacious and light in design, with luxurious seating furniture that offers you the highest comfort. Would you like to book Villa Le Grand Vallon for this summer? You can do that on our website!"

Instagram & Facebook Stories