I was involved in the launch of the new online book platform Amsterdam Leest on TikTok and Instagram. It is an initiative that is close to my heart, both in terms of the message to encourage young people to read more and the form of content that includes telling personal stories. By working closely with the founder, communicating ideas with great enthusiasm, and above all just getting started, even if it wasn't perfect, the platform managed to build a substantial following and a real community within a few months.
@amsterdamleest_ on Instagram & @amsterdamleest on TikTok.
My contribution consisted of devising content and design, including interviews with readers and writers. Additionally, I was responsible for camerawork and editing. This helped me develop strong videography skills, including planning and filming engaging video content, editing and creating videos that resonate with viewers, and maintaining a consistent brand voice and message across all platforms.
Furthermore I write monthly book reviews for the platform. This has taught me to combine personal experiences with the reader's expectations and to improve my writing skills in general. I also write book reviews and other articles on Substack, which you can access via this link: https://substack.com/@evieheinemans?utm_campaign=profile&utm_medium=profile-page
